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The Bowler 2020 Rebranding Journey

September 24, 2020/in Articles, News/by Bowler Plastics

Rather than a need, the rebranding of Bowler in 2020 was a proactive choice that aligned with a change in both internal and external communication processes within the company.

Two questions that immediately arose in the initial discussions of considering rebranding were ‘Why are we rebranding?’ and ‘Who are we rebranding for?’ This wasn’t simply a rebranding process. And the answers to these questions were far from simple. The Communications Platform was essentially the vision at the start of the journey. There was a need for a change in communications culture and reliable lines of communication within the business needed to be opened and tended to.

To begin bringing a uniform message together, we asked the question. What is Bowler?

Legacy
Bowler is classic and can hold its head high. It has stood the test of time.
Experienced
Confident, bold, the Bowler stamp of approval & attention to detail
Innovative & Relevant
Forward moving & fluid
Personable & Customer Centric
Moving with the customer, authentic and attentive
Trusted
A trust and belief in Bowler – ‘Packaging to hang your hat on’
Diverse
All inclusive and multi representational

These values were identified as key elements of Bowler that needed to be communicated and thus intrinsic in the branding.

The Bowler hat was retained, simplified and set apart as iconic and recognisable as Bowler’s legacy. The name Bowler Plastics was dropped to simply Bowler – a colloquial name for the company widely accepted. ‘Packaging’ was added for inclusivity and future thinking. The ‘Bowler’ name was made bold, capitalised and striking – instilling confidence & trust. An 80% keyline was added for attention to detail and focus.

A later, and key addition to the branding was the crimson band on the keyline. This line represents diversity and all inclusiveness. The inclusion of this spot colour was inspired by the vivid crimson stigmas of a saffron flower – called threads, which have long been the world’s most costly spice by weight.

In the long term, we see this spot colour as being a variable which addresses the diverse needs of a dynamic business. It will be used to direct focus on issues that are relevant and appropriate for the time. This richer than ‘golden’ thread stands as a special and discreet reminder of Bowler’s values. It stands for the richness of who we are, our values and what we have achieved. Something to be proud of.

Presenting, Bowler 2020.

 

https://www.bowler.co.za/wp-content/uploads/2020/09/Img-003C.jpg 1080 1920 Bowler Plastics https://www.bowler.co.za/wp-content/uploads/2024/02/Bowler-Portal-300x69.png Bowler Plastics2020-09-24 22:16:302020-10-02 11:56:16The Bowler 2020 Rebranding Journey

Bowler achieves 1000 masterbatch colour milestone

September 11, 2020/in Articles, News/by Bowler Plastics

In July 2020, Bowler’s masterbatch department achieved a 1000 colour milestone. The significance of this achievement reaches further than such an enormous colour library, but is also a huge marker of success for only a 10 year old department, and the skilled and dedicated team behind the milestone.

Bowler is a pioneer within the industry. An in house masterbatch department within plastics manufacturing is exceptional. Colour matching masterbatch from Pantone or sample colours supplied by clients is a complex technical procedure that when outsourced can take time. With an extensive colour library to choose from, and the handling of colour matching on site, Bowler’s turnkey solution significantly speeds up production turnaround time.

A history

In October 2010. Friedel Sass, Anthony Knutsen and Fritz Sass decided to look into the option of masterbatch colouring as it was the most stable colouring solution for the extrusion process. The suggestion for an in house solution was born out of dire need as the early 2000’s saw Bowler faced with regular challenges and set backs due to colour matching which hindered production and efficiency.

The team began consulting a small masterbatch manufacturer in Germany, who offered valuable insight and knowledge into the challenges of colour matching. In April 2011 Bowler’s first small lab extruder arrived with colour matching software, this was the start of a vision and Bowler Masterbatch was born. In 2012, a retiree by the name of Chris Pickering was appointed as a consultant. In just a short term with Bowler, Chris together with Fritz Sass helped choose the Colour Index numbers for the prime colours that we still use today.

Pickering, along with Fritz Sass created the foundation for Bowler’s masterbatch business and for that we are extremely grateful. Bowler’s first in house colour was developed in February 2013.

To a 1000 colours and beyond

Today, the department is headed up by Fahiema Schoeman. In March, 2013 she was appointed to run the department and ‘get the show on the road’, as she describes. After interviewing and selecting her team – which she now refers to as her family, Fahiema’s approach has always been that when faced with a challenge, dive into it head on with passion and hard work. This ethos spread amongst her team as they saw the challenge of building a new department from the ground up within Bowler as an opportunity to be seized with both hands and in 2014 the Masterbatch Department won Bowler’s department of the year. Schoeman’s second in command is Gavin Frans, who started out as a packer at Bowler and is now a skilled colour technician able to step in for her should the need arise. Schoeman says that this dependability is true of her whole team – they are respectful and supportive of one another. The team takes great pride in where the department is today.

 

https://www.bowler.co.za/wp-content/uploads/2020/09/IMG_8470.jpg 1512 2016 Bowler Plastics https://www.bowler.co.za/wp-content/uploads/2024/02/Bowler-Portal-300x69.png Bowler Plastics2020-09-11 21:51:582020-10-02 11:59:37Bowler achieves 1000 masterbatch colour milestone

Plastic Packaging: A Circular Industry Vision for South Africa

September 10, 2020/in Articles, News/by Bowler Plastics

Why plastic packaging?

Plastic packaging fulfils many different functions: it ensures the hygiene and safety of products, protects them from external influences, provides space for necessary consumer information and often plays an important role in the purchasing decision through attractive packaging design and shelf appeal.

The linear approach to plastics packaging currently dominant in the industry is not sustainable, and instead the loop needs to be closed to create a sustainable and mutually beneficial circular economy. This is an issue currently being addressed globally, but it is essential that in South Africa it is implemented within the landscape of our local economy.

A key part of this process is to continually research and innovate to produce plastics solutions that use raw materials most efficiently – to reduce overuse or excessive use of virgin plastic resources and integrate more recycled materials at production level. Furthermore, Bowler’s participation and involvement in driving a circular economy model for South Africa extends into awareness and education, supporting and funding.

What is a circular economy?

We live in a world where take, make, dispose-of is a way of life – this is known as a linear model. But it is not sustainable. How we think, act and create needs to urgently transition to a circular economy within which waste becomes a resource. This is often referred to as ‘closing the loop’ and it implies that products traditionally seen as waste are rather seen as resources which can be brought back into the supply chain after they’ve completed their original purpose. In this model, plastic packaging isn’t regarded as waste; rather, it re-enters the economy as a valuable resource.

The circular economy considers every stage of a product’s journey – before and after it reaches the customer. This approach is not only vital to stop plastic pollution, but studies show, it offers the strongest economic, social, and climate benefits.

A circular economy has the potential to reduce the annual volume of plastics entering our oceans, generate savings within the industry boosting the economy, reduce greenhouse gas emissions, and create additional jobs. It is possible through the use of a circular economy approach to plastic production to achieve a number of key goals in South Africa.

What are the benefits of using a circular industry model?

  • Within a circular economy model plastic waste provides economic value
  • A circular economy offers local waste sector job opportunities, for example Waste-preneurs
  • Waste is diverted away from landfills towards value-adding alternatives such as reuse and recycling, simultaneously supporting the environment
  • In addition to job opportunities, this model offers industry wide education, knowledge and up-skilling providing social value to the economy through human capital.

What are some of the solutions to current issues?

Alternatives to landfill are in the forms of:

  • prevention – efficient use of virgin plastic through continued design research and innovation,
  • reuse – keeping product with the consumer for longer,
  • recycling – re-implementing the same plastic back into production,
  • and recovery – efficient and effective collection and waste management to avoid littering and allow products to reenter the circular economy.

In the past, efforts to tackle plastic pollution have focused narrowly on improving waste management or clean-ups. Some efforts have focused too single-mindedly on plastic bans or an urge for reduction in plastic use. None of these approaches will work in isolation. These efforts focus on trying to fix a linear economy model rather than a shift towards a circular one. In a circular model, success lies on each link in the chain taking responsibilities in their sector. We must prioritise innovating what packaging is put on the market, whilst also increasing the ability to keep plastic in the loop after it has been used. Furthermore, resource consumption can be reduced if materials are kept within the cycles of the economy for as long as possible.

What is the new policy in South Africa?

The development of the Section 18 EPR plan

Packaging SA, Plastics|SA, the various PRO’s (Producer Responsibility Organisations) such as PETCO and Polyco, and other invested parties have been engaging with Government regarding the proposed Section 18 notice. Section 18 refers to the Extended Producer Responsibility (EPR) aspect of the National Environmental Management Waste Act (NEMWA). The industry welcomed the adoption of a Section 18 process as it allows industry to raise, manage and disburse Extended Producer Responsibility (EPR) fees themselves and take ownership of driving a circular economy model in South Africa. By keeping stakeholders involved in the process it is possible to ensure funding is localised in plastics industry and the project is driven by the plastics industry.

What is the current status of the policy?

On 26 June, 2020 the Minister of Environment, Forestry and Fisheries (DEFF), Ms. Barbara Creecy, published an amendment to the National Environmental Waste Act in the form of draft Extended Producer Responsibility (EPR) regulations. Members of the industry submitted their feedback at the end of August 2020.

Once approved and promulgated, plastics producers and PRO’s will have 6 months to become compliant. The Minister has made it clear that she wants to implement the new regulations as soon as possible, and there is talk that it could be in place as soon as the fourth quarter of 2020. It is likely that the targets for the 1st year and reporting requirements will commence at the beginning of 2021. As currently drafted, the requirements essentially come into effect on the date of publication of the final notice, which could be as early as September 2020.

What does a circular economy look like in South Africa? What are the challenges and the responsibilities?

Representatives of the plastics and packaging industries, raw material suppliers, converters, brand owners, international fast-moving consumer goods companies, recyclers, and environmental organizations are developing a workable, local plan that fits the South African context and our particular environmental, socio-political and economic realities.

What is the Plastics Master Plan for Growth?

The Master Plan approach has been used in several other sectors as a collaboration between industry, labour and government to develop a vision for the plastics industry in South Africa, identify blockages, constraints and challenges, and develop a strategy in the form of a set of key actions that need to be taken forward over the short and medium term in which all parties can participate, and take responsibility for.

What are the responsibilities?

Once promulgated, the Section 18 EPR plan or the Extended Producer Responsibility Plan will substantially change the regulatory environment in South Africa, not only for producers and users of packaging, but for our various Producer Responsibility Organisations, i.e. PETCO, Polyco, and others.

It will be the responsibility of the various Producer Responsibility Organisations (PRO’s) to drive sector-based waste minimisation programmes, manage financial arrangements for funds to promote the reduction, reuse, recycling and recovery of waste; drive awareness programmes and innovate new measures to reduce the potential impact of products on health and the environment.

Companies that manufacture consumer products have a responsibility to promote sustainable packaging and support the transformation to a circular economy. But progress will only be possible if all stakeholders along the entire value chain join forces.

Developing sustainable solutions for this challenge will only be possible if we engage and collaborate across the entire value chain – from suppliers, trade partners, consumers and organisations through to government.

What does Extended Producer Responsibility mean?

Extended Producer Responsibility requires that the producer (which includes all sectors of the supply chain, including retailers and consumers) takes joint responsibility to deal with the product created and all the waste it creates after its commercial life. The National Environmental Management: Waste Act Act 59 of 2008 (NEMWA) makes this a legal requirement for all involved. Education to ensure plastic packaging is reduced to only what is necessary, reused as much as possible by the consumer, and recycled by consumers, separating it from waste going to landfill, keeping it within the circular economy model for as long as possible.

What are the goals for a circular industry in South Africa?

The The Waste Research Development and Innovation (RDI) Roadmap presented by the Department of Science & Technology, South Africa presents a structured national approach to waste RDI over the 10 year period 2015-2025, as a means of supporting the implementation of national policy, strategy and planning on waste and secondary resources management in South Africa.

Other key goals for our local circular economy include:

  • Improve South Africa’s waste infrastructure. Used plastics need to be collected and removed from the environment. An adequate waste management infrastructure (that is able to deal with recyclable as well as non- recyclable waste) must be developed and put in place at municipalities around the country.
  • Reduce contaminants in the waste stream. Plastics recycling can continue to grow through a collaborative effort to reduce the contaminants in the incoming waste stream, e.g. compostable and biodegradable material.
  • Provide assistance to recyclers in terms of challenges within their recycling operations.
  • Develop alternatives for difficult-to-recycle plastics. There are certain materials and plastic products that are not economically viable to collect, transport or recycle. Innovative solutions need to be developed for these difficult-to-recycle materials.
  • “Recyclables are a valuable resource and should be removed from the solid waste stream before reaching landfill where they become contaminated and extraction costly. Similarly, stakeholders have to work together to manufacture locally, process efficiently and manage the end-of-life products so that they benefit the consumer, the industry and the planet,” Anton Hanekom, Executive Director at Plastics/SA.

What are Bowler’s responsibilities?

Bowler was a founding member of both PETCO and Polyco and began its involvement with voluntary participation and cooperation with PRO’s before it was legally required to do so. Bowler has taken an active participation in the drive towards a circular economy for plastic packaging in South Africa and is well placed to be a driver for effective change and dissemination of knowledge due to its historical involvement to date.

Member certificates:

  • Member Certificate PETCO
  • Member Certificate Polyco

 

Sources:

www.packagingsa.co.za | www.plasticsinfo.co.za | www.polyco.co.za | petco.co.za | www.supermarket.co.za | www.csir.co.za/developing-waste-rdi-roadmap

https://www.bowler.co.za/wp-content/uploads/2020/09/A-Circular-Economy-for-Plastic-v2-01A.jpg 1537 1920 Bowler Plastics https://www.bowler.co.za/wp-content/uploads/2024/02/Bowler-Portal-300x69.png Bowler Plastics2020-09-10 15:15:142021-02-03 11:16:38Plastic Packaging: A Circular Industry Vision for South Africa
Operations during COVID-19

Bowler’s operations during COVID-19 lockdown

April 6, 2020/in Coronavirus, News/by Bowler Plastics

In recent weeks, we have been proud to witness the unity of the South African Government, business community and South Africa’s citizens – working together to combat the global crisis that is the COVID-19 pandemic.

As Bowler is a part of the essential services business category, our factories continue to operate during this time, although not at full capacity.  It is of the utmost priority that we keep our staff and customers safe and we have implemented the necessary precautions on site.

During the lockdown period however many of Bowler’s staff are working from home in order to follow the social distancing measures implemented by government. Please enquire with our sales staff as to our operations that continue to run in full during this period.

Despite some staff working from home, we will continue to deliver the customer service you have come to expect both telephonically and online during this time. We have been impressed with how quickly our team has been able to adapt to these new work environments with a coming together of staff and communications that have served not only to advance our staff’s skill sets but that will allow us to work even closer with our customers than ever before.

For any queries you may have at this time, please contact us directly.

https://www.bowler.co.za/wp-content/uploads/2020/04/Operations-during-COVID-19.jpg 1080 1920 Bowler Plastics https://www.bowler.co.za/wp-content/uploads/2024/02/Bowler-Portal-300x69.png Bowler Plastics2020-04-06 10:33:122020-04-06 10:35:51Bowler’s operations during COVID-19 lockdown

VIDEO: TIPS ON HOW TO PREVENT THE CORONAVIRUS

April 3, 2020/in Coronavirus, News/by Bowler Plastics

Occupational Health Practitioner at Bowler, Susan Burger shares tips on how to prevent the spread of the Coronavirus.

“Handwashing is the easiest and most effective way to prevent the spread of disease. Wash your hands properly and frequently, soap and water actually kill the virus. Wash your hands for at least 20 seconds at a time, or sing happy birthday twice.”

Learn more from Susan Burger by watching the below video:

https://www.bowler.co.za/wp-content/uploads/2020/04/News-001.jpg 1080 1920 Bowler Plastics https://www.bowler.co.za/wp-content/uploads/2024/02/Bowler-Portal-300x69.png Bowler Plastics2020-04-03 14:07:552020-04-06 10:39:54VIDEO: TIPS ON HOW TO PREVENT THE CORONAVIRUS

UNIQUE COLLABORATION WITH PROGETTO STRIKES GOLD

October 16, 2019/in News/by Bowler Plastics

Bowler Plastics has collaborated with Progetto, a filling and sealing equipment supplier, as part of an overall laminate tube strategy that will benefit both companies. This is for the duration of the Propak Cape 2017 show.

‘We needed to find a partner that could supply good quality entry-level equipment to help tube clients who want to fill and seal their own products. The mutual collaboration has worked very well,’ says Rob Hunt, market development manager at Bowler Plastics.

While personal care remains the company’s biggest market sector, it recently witnessed a huge amount of interest for food in tubes. Using tubes to package food products is commonplace in Europe.

‘It is only something we have recently seen a trend towards over the last six months, or so, in South Africa,’ Hunt enthuses.

The main reasons for people considering tubes to pack various foods are as follows

  • convenience in terms of providing a lunch-box size
  • user-friendly – it enables every last bit of product to be squeezed out
  • impulse purchases – appealing tube designs stand out on shelf and can be printed at an affordable price
  • incentive to buy larger packs when products are expensive
  • smaller packs for occasional use of specialist ingredients for home cooking – generating less waste
  • Bowler Plastics manufactures a range of laminate tubes. These can be requested at sizes ranging from 10mℓ to 150mℓ. They can be developed with either a screw or flip-top cap, both of which can be created as tamper-evident.

‘We digitally print tubes. This means paying per print colour, which is now a thing of the past. We make our own colour caps. Almost any colour is available. The whole idea behind the laminate concept (also referred to a customised standardisation) is where clients can tailor-make the tube to showcase their products in an eye-catching fashion.

The company won the Health Beauty and Pharmaceutical category, as well as overall trophy at the 2015 Gold Pack awards. The award comes less than a year after launching the laminate tube concept.

Hunt says the judging panels’ reason for selecting the company as a winner was because they believe it is important that packaging be more “virtual” and on-demand. ‘This product is a great example of that,’ he concludes.

https://www.bowler.co.za/wp-content/uploads/2019/10/BP_News_Images02.jpg 1080 1080 Bowler Plastics https://www.bowler.co.za/wp-content/uploads/2024/02/Bowler-Portal-300x69.png Bowler Plastics2019-10-16 12:20:502020-04-03 15:54:52UNIQUE COLLABORATION WITH PROGETTO STRIKES GOLD

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